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The Episcopal Church / Anglicanism
The Way of Love
Charles LaFond
Church Publishing
Nov/2017, 248 Pages, Paperback, 6 x 9
ISBN: 9780898690286
Take the fear out of "the art of the ask."
Every major gift is planned, and every planned gift is major. This book is written with the premise that if you know how to identify, evaluate, cultivate and finally ask for the gift, it does not matter if it is a major gift or a will. Clergy and others need help learning how to 'make the ask' before thedr major gifts have been allocated to other non-profits and schools so willing and prepared to ask for them. LaFond recounts, "I remember sitting with a beloved, dying parishioner who turned to me in her last three hours and quietly said 'I wish I had remembered the church in my will.' I asked why she had not and she said, sweetly, 'They never asked, and everyone else did, and so thoroughly.'” Clergy and lay leaders are terrified of asking for major and planned gifts while parishes need them and donors need to give them. Clergy are not taught in seminary how to do this essential work of ministry. LaFond, in his various roles, is filling that educational gap.
Charles LaFond has been raising major gifts in churches for 25 years in every possible ecclesial and non-profit context as a corporate vice president of the YMCA, a diocesan teacher, a missionary, monk, curate, Bishop's canon, consultant, Cathedral Canon, and associate rector. He has led trainings in this work, interviewed forty philanthropists, and raised more than $25 million in his non-profit ministry and $50 million in his ecclesial ministry. He lives on Whidbey Island off the coast of Washington State.
"Reading Charles LaFond's Fearless Major Gifts is like having a conversation with a trusted friend who offers his expertise and experience on how to get comfortable and be effective in asking for major gifts. I felt informed, encouraged, and supported by this logic with heart approach to helping donors enable their dreams for their communities." —Leandra Lee, retired banker, Episcopal Church lay volunteer
"Charles LaFond shares the nuts and bolts of the task of raising significant funds while holding out the importance of not abandoning the Body of Christ to the messaging of our culture. He gives a Gospel-focused vision for forging deep relationships from which will flow the meaning-making gifts that fund ministry." —The Rev. Canon Frank Logue, Canon to the Ordinary, Diocese of Georgia
"With a wealth of stories, prayers, and practical resources, LaFond demonstrates where the focus needs to be: on relationship, meaning-making, listening, and co-creating. My next requests will be more joyful and life-affirming because of this energizing work." —The Rt. Rev. Susan E. Goff, Bishop Suffragan, The Episcopal Diocese of Virginia
"Charles LaFond's approach is refreshingly frank on the mechanics of fundraising and 'making the ask,' while also being firmly rooted in the Gospel imperatives of relationship and stewardship. This book could be the difference between a thriving church and terminal decline." —Rev. Jon M. White, Rector, St. Luke's Episcopal Church, Camillus, New York, and Managing Editor of the Episcopal Café
